Facebook Objectives: What Every Advertiser Needs to Know

Often, Facebook advertisers put so much focus on their creative, message, and targeting, that they overlook their settings. While, yes, creative may be the most important part of your advertising strategy on Facebook, it won’t drive the results you’re looking for if you don’t implement the proper objectives and settings for your campaign. Put it like this: overlooking your Facebook campaign objective is like Tom Brady showing up on game day and forgetting all of…

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3 Easy Steps to Find Your Audience on Quora Ads

I have recommended Quora Ads to every client I’ve worked with since the channel was in beta. Some of those clients gave immediate pushback thinking another channel wasn’t worth the time. Most of those clients felt their audience wouldn’t even be on the channel at all. But most of the time, my clients found their audience and success advertising on Quora. Let me show you how you can easily find your audience on Quora in…

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Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It) written by John Jantsch read more at Duct Tape Marketing Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form…

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