Scaling a Digital Agency: How to Hire the Right People

According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a strong culture fit, hiring new employees can be a daunting task. However, as you scale your business, you are going to need to hire in order to keep up with…

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4 Facebook Messenger Marketing Strategies You Have to Try

Facebook Messenger is quickly becoming a widely used marketing tactic. It’s easy to see why—80% open rates, 60% clickthrough rates, and sky-high conversion rates. Who doesn’t want results like that? I’m going to show you the exact features that marketers are using to get those results. Here are four specific Facebook Messenger features you must try: Comment guard Chat blasting Click to messenger ad Chat widget 1. Comment Guard (Private Auto-Responders on Facebook Posts) Comment…

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Google to Sunset Average Position: Here’s What It Means

Yesterday morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your Quality Score. Ad Rank, in turn, determines where your ad lands in the paid search results—it determines your ad’s position. Ad position refers to the ordering of the paid search results, but…

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Questioning Best Practices to Do Great Work

Questioning Best Practices to Do Great Work written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Acunzo Podcast Transcript Today on the podcast, I speak with author, keynote speaker, and founder of Unthinkable Media, Jay Acunzo. Acunzo began his career at tech giants, including Google and HubSpot, and he now travels the world as a public speaker and the creator of documentary series about people who do great work, which he…

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Transcript of Questioning Best Practices to Do Great Work

Transcript of Questioning Best Practices to Do Great Work written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Everybody loves best practices. Give me an example. Give me a template to follow. Well, I think that that practice leads to mediocrity. In this episode of the Duct Tape Marketing Podcast, I…

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14 Product Photography Tips to Make You Look Like a Pro

Does your idea of photography still include the wind-up disposable cameras at summer camp? Would you consider your experience taking selfies to be the bulk of your photography skills? Well, you’ve come to the right spot! If your boss has requested some “high-quality” product photographs to promote your business or to use in online advertising, do not break out in a panicked sweat! I’m confident you can learn everything you need with these fourteen tips…

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Facebook Ecommerce: The Complete Beginner’s Guide

Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients –have products to sell. With that goal in mind, where do you go? Which channel offers access to your target audience and at the most cost-effective way to expand your products reach and visibility and to acquire new and even repeat customers? Facebook, of course! Don’t just take my word for it. According to Facebook reports,…

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