11 Creative Strategies for Facebook Ad Targeting After the Changes

A while back, one of our blog readers posted a comment asking for targeting guidance in their industry. As an in-house acquisition marketer, I love a new challenge and opportunity to think outside the box when it comes to targeting. So, after responding back to this visitor, I had the idea for my next blog post: recommending creative targeting options for a variety of industries. To get started, I enlisted the help of the one…

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Bing Ads Rebrands, Facebook Tests Hybrid Interface, & More Recent News

Welcome to another edition of our online advertising news round-up—the recurring feature where we break down what’s been going on in the worlds of search, social, ecommerce, and more. Let’s get into it! Bing Ads rebrands as Microsoft Advertising In a move reminiscent of last summer’s shift from AdWords to Google Ads, Bing Ads has officially rebranded as Microsoft Advertising. Almost exactly one year after the introduction of the Microsoft Audience Network (MSAN)—a native advertising…

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CTRL+ALT Digital: Scaling a Small Agency Team

Although running a business of any kind requires overcoming a variety of obstacles, you’ll find in most industries a single challenge that pretty much everyone agrees is the biggest one. For ecommerce businesses, it’s finding a way to succeed in a landscape increasingly dominated by Amazon and Walmart. For professional sports teams based in Los Angeles, it’s getting people to care that they exist. And for digital marketing agencies, it’s winning new clients. More specifically,…

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Weekend Favs April 27

Weekend Favs April 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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