Weekend Favs June 29

Weekend Favs June 29 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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4 Keyword Research Strategies to Find Your Product-Market Fit

All too often, keyword research is seen as only useful for SEO and, therefore, only useful when driving growth for an existing business. People see keyword research as something that comes into play only once your business has already created its products, brand positioning, and market strategy. You put a campaign or site together, then optimize it. Keyword research, in this case, is an “after” tactic. But what if you’re moving backwards? After all, there’s…

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News: Firefox Blocks Cookies; Instagram Unveils New Ad Format

If you haven’t been able to keep up with everything going on in the world of online advertising, don’t sweat it—we’ve got all the news you need. Mozilla Firefox has blocked third-party cookies by default, Instagram has introduced branded content ads, Microsoft Advertising is rolling out local inventory ads for Bing, and more. Firefox blocks third-party cookies by default Last week, the Senior Vice President of Mozilla Firefox, Dave Camp, announced a new feature of…

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Employee Spotlight: Alyssa Ozimek-Maier

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Alyssa Ozimek-Maier. Originally from Texas, Alyssa’s lived across the country—in San Francisco, in Chicago, and, of course, here in Boston. As…

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Google Kills Portfolio eCPC, Finally Gives You Monthly Budgeting

Welcome back to the online advertising news round-up! In this edition, we’ve got Google Ads retiring Enhanced CPC as a portfolio bid strategy, rolling out monthly campaign budgets to certain advertisers, upgrading the mobile app, and more. Google Ads retires portfolio bid strategies Responding to advertiser demands for simpler bidding, Google has announced the retirement of Enhanced CPC as a portfolio bid strategy. For those who may not know:  A portfolio bid strategy enables you…

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