How to Get Listed in The YouTube Recommendation Sections

It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the […] …

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How to Craft Lead Magnets Your Customers Can’t Ignore

Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. With lead magnets, you give people something […] …

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7 Link Shortener Alternatives to Goo.gl

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right?  The answer’s yes! Just like you spend time […] …

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How To Use Business Storytelling To Captivate Any Audience

How To Use Business Storytelling To Captivate Any Audience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Janine Kurnoff In this episode of the Duct Tape Marketing Podcast, I interview Janine Kurnoff. Janine is the co-founder of The Presentation Co and co-author of Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience 1st Edition. Key Takeaway: We’re living in a really noisy time where we’re constantly…

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How to Use Milestones to Map Your Customer Journey

How to Use Milestones to Map Your Customer Journey written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Key Takeaway: In a previous episode, I talk about creating a Customer Success Track. And…

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Content Strategy: What Is It & How to Develop One [2021]

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy.  Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake.  […] …

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