10 Tips to Declutter Your Email Marketing List for Higher ROI

You put a lot of effort into growing your email list, so it’s easy to fall into the trap of over-valuing your subscriber numbers. But what good does a high subscriber count do if your other numbers aren’t increasing? Numbers like open rate… click-to-open ratio…ROI. The fact of the matter is, email marketing is a great way to stay connected with your prospects and customers, but only if you’re reaching engaged, quality contacts who value…

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52+ Free & Festive December Marketing Ideas to Try This Month

While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources. But with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones. So in this post we’re giving you: A full list of December holidays, awareness causes, and national days. Over 52 creative ways to use them in your blog, social media, emails, and more.…

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56 Perfectly-Worded Holiday Greetings for Clients, Comrades & Coworkers

You see and hear happy holiday messages everywhere during this time of year, and yet when it comes time to write your own greetings, whether for friends, family, customers, or coworkers…your brain conks out and things just aren’t coming out like you expected… Don’t worry. We’ve got almost 60 perfectly-worded holiday greetings and messages that you can use for your emails, cards, social posts, texts, and more. Plus, holiday email headers you can use! Table…

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How to (Really) Compete in Facebook Ads: The 9-Point Playbook

If you’re going to spend money on Facebook ads, you’re going to want to do what’s in your control to make that investment worthwhile. That is, not merely “running campaigns” but actually “tearing it up out there.”  “Going out there and getting them”…”(tiger)”. Competing.  This u? There are just three things standing in the way of that: You Privacy  Your competitors That’s right. Competing in Facebook ads, or any channel, for that matter, means not…

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Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business

In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth of bitcoin. Since that time, thousands of organizations have been breached, from large multinationals like Apple and Facebook to universities, hotels, hospitals, government departments, and…

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5 Ways to Use Google Data Studio to Improve Your SEO

Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence. Image source Looker Studio connects to any authorized third party data source—Google Ads, Facebook Ads, Tableau, etc.—but for SEOs in particular, connecting to Google Analytics and other SEO tools gives you endless opportunities to improve…

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46 Inclusive Holiday Marketing Ideas to Shine Bright This Season

Diverse and inclusive marketing should be something you aim for year-round. However, it’s all that much more important during the holiday season as the more “traditional” holidays like Christmas and Thanksgiving take the spotlight. There’s nothing wrong with celebrating these holidays and incorporating them into your marketing, but there are other groups and events that individuals in your audience appreciate. Image source That’s why we’ve rounded up over 40 inclusive holiday marketing ideas and examples…

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