Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds

Now that we’ve all been living with Performance Max for a while and starting to test the format, we’re learning the intricacies and nuances of the newest Google Ads campaign type. Some aspects of Performance Max feel completely novel, like auto-generated video assets and URL expansion. Other aspects feel vaguely familiar, like responsive ads and conversion-only bidding. After working with Performance Max campaigns across dozens of accounts over the last six months, here are my…

Read More

How to Get Backlinks: 14 Secrets from a Technical SEO Expert

When you search for how to get backlinks, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really need is a list of inventive tips that you’ve not tried before. Having been involved in building backlinks and running a link building service…

Read More

The Top 4 Paid Marketing Channels (+12 Tips to Use Them Right)

All ad networks represent potential value for brands. Where they can fall short is if they are asked to do a job they’re not predisposed to do or behave the way other ad networks behave. Understanding the rules of engagement for each ad network can help you to assign them the right jobs, and more importantly, achieve the highest ROI. This post is just going to focus on the four main ad channels: Paid search:…

Read More

15 Spirited 4th of July Messages & Greetings for Your Customers

The 4th of July is a time for togetherness and celebration. Well, maybe not for everyone. For the humans in your audience, this is a good time to send them a little message to let them know you’re thinking of them. So in this post, you’ll find 15 copy and paste (or customize!) 4th of July messages to send to customers in your emails, SMS messages, social media posts, and more. And! Free email header…

Read More

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Back in 1958, as Alaska and Hawaii neared statehood, a high school history teacher in Ohio gave his class an assignment to redesign the American flag. Then-16-year-old Robert Heft got a B-. He then sent his cloth design to the White House, which Eisenhower chose. Needless to say, Heft’s grade got changed to an A. Save image Granted, the design wasn’t very different—just 50 stars instead of 48. But having been the only submission out…

Read More

UA vs GA4: A Complete Tour of Google Analytics 4

The time has come. Google Analytics 4 (GA4) is here and ready for action. Actually, GA4 is here and ready for takeover. As you may have heard, the current Google Analytics platform, Universal Analytics (UA), will no longer collect data as of July 2023. At that time, your only option will be to make the switch to GA4. But why? Why is this necessary? And how will it affect your business? Read on to learn…

Read More

How to Set Up a Google Ads Account in 3 Steps

Are you ready to advertise on Google? In this post, we’re going to show you how to set up a Google Ads account, share some considerations to make beforehand, and equip you with resources to set up your first campaign. Table of contents Before you create a Google Ads account Setting up a Google Ads account is fairly simple, but in order to run Google Ads effectively, you’ll need to have a few things in…

Read More