Whether you are an already established agency or you are just getting started, there is always room to try new strategies in an effort to grow your business, your team, and your client roster. Read on to learn how to learn how to acquire new leads to fill your funnel and convert into clients, methods of sourcing and acquiring new talent to add to your team, and the reasons and ways you can focus on specialization.…

AI was the name of the game at Google Marketing Live 2023, with the majority of Google’s updates and announcements centering on how AI-powered tools can help businesses drive better results, connect with their customers, and deliver the right message at the right time. Google broke its presentation into three C’s: Customer connection, creative, and confidence, with examples of how its new tools and features (backed by AI) can help businesses in each of those…

Want to make a marketer nervous? Tell them there are big changes coming to Google search pages. So you might be wringing your hands a little since Google recently announced their AI-powered Search Generative Experience (SGE) is coming to shake up SERPs. You’re probably asking lots of questions: Will AI-generated responses reduce site clicks? How will search ads perform on SGE pages? We don’t have all the answers yet; SGE will be an opt-in experiment…

With over six years of experience as a performance specialist at Google Canada, I’ve witnessed firsthand how setting up retargeting campaigns can revolutionize businesses, especially in the retail industry. Among the various retargeting techniques available, dynamic remarketing stands out as an effective way to target potential customers who have shown interest in your products but haven’t made a purchase yet. Here, I’ll be sharing best practices for implementing dynamic remarketing for retail businesses. By following…

It’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average. But how do you know your search campaigns are optimized to their fullest capacity? When you have advertising money on the line, you need to have confidence that your campaigns are performing at a rate that’s viable for your…

So: you want to write a blog post. Allow me to be the first to congratulate you. Writing may be one of the biggest boondoggles on the planet. It’s fun, can be cathartic, and when done well/correctly, it can pay some serious dividends for you, and for your business. How do I know? I’ve penned a few blog posts in my day. Some of them get tens of thousands of reads each month (humblebrag). I…

June. School is out. No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your audience, it’s equally as important to step out of your comfort zone and add some color and authenticity to your communication. And thankfully, June has tons of great…