If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers’ attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage … Read the full article at MarketingProfs

Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business. Read the full article at MarketingProfs

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we talked with Pablo Ledesma. Originally from Salamanca, Spain, Pablo learned to code in a Launch Academy program, after studying business and environmental…

B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs

Ever heard the phrase “turnover is vanity, profit is sanity”? This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts. It’s understandable to follow the logic that more sales would lead to more revenue. But that’s not always the case. In this guide, I’m going show you how you can maximize the PPC profitability for…

SaaS startup growth is a numbers game, plain and simple. If you bring in more customers than you lose, then you’ll grow. Fail to do so, and your competition will devour any market share you had. Growth is everything to a new venture, but you can’t just rely on the same old traditional growth strategies and marketing tactics. “A startup business is always going to be full of uncertainty, and marketing is no different,” according…

Think you’re having deja vu? Think again. You’re not reading my online advertising news round-up from a couple of weeks ago. There’s just been even more news that we know you need to know about. Sometimes it feels like it never stops. Here are the latest updates from Google, Facebook and the other top ad platforms, so you can stay on top of the changes that might affect your campaigns. Responsive display ads now support…