Touchplan’s Quest to Make Construction More Efficient

Averages seldom tell the whole story. On average, American non-farm labor productivity has soared since 1950. But when we look at the American construction industry in particular, the trend is the exact opposite. If you want to zoom in even closer, check out the productivity gap between the manufacturing sector and the construction sector since the mid-1990s: Via McKinsey & Co. A figure as stark as that one leaves a single looming question: Why? The…

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6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers three campaign objective options for advertisers: awareness, consideration, and conversion. It is crucial that you don’t overlook your objective, optimization settings, bid strategy, or budget selections upon campaign creation. The…

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Google Rolls Out Click Share Metric & 6 More Recent Ad Updates

Alright—here’s the deal. We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram Stories. If you’re a restaurant owner, that’s time you could use to perfect tomorrow night’s special. If you’re an account manager at an agency, that’s time you could use to get a better understanding of your clients’ verticals. Regardless of what you do to put…

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The 8 Best Small Business Podcasts (and What They Taught Us)

I refuse to watch Game of Thrones. Why? Because a surefire, tried-and-true way to guarantee that I won’t watch something is to tell me that I have to watch it. Oh, do I have to watch Game of Thrones? Do I really? Is it really that important that I consume one of the most critically acclaimed, universally adored, and culturally relevant pieces of entertainment of this decade? Perhaps. My refusal to watch the things people…

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