Social media marketing is a rather counterintuitive field. It looks like anyone could do it: post something (anything!) on social media, look for existing content, talk to people, fill your company’s Instagram account with your most photogenic team members. Sounds like a task for any kid of today’s social media era. However, if you want your ROI to grow, this isn’t the way to go. It may look easy, but it’s almost impossible to make…

What a week it was! Nearly six months have passed since we first fired up our Great Google Getaway contest. A refresher—here’s what we wrote about it then: Imagine, if you will, spending an entire day on Google’s campus with unfettered access to their product and marketing experts… Now, imagine getting that kind of exclusive access for FREE. No conference fees, no hotel fees, no sirloin steak fees—not even air fare. Your only responsibility? Improving…

George Orwell was a prolific and insightful dude. An English writer who lived during the first half of the 20th century, Orwell was (and remains) known for his criticisms of political language. A key source of Orwell’s discontent was the use of “meaningless words”—those words that, due to rampant and ambiguous usage, lose their meanings altogether. “Data,” in my opinion, has become a meaningless word. I hear it constantly. Often, someone will use it, and…

This post was co-written by Gordon Donnelly and Kristina Simonson. With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian neighborhood or you’re getting thrown out of a Buffalo Wild Wings. There’s nothing wrong with either. It’s just the nature of the thing. Ditto for digital ads. Every advertiser…

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