In case you missed it, we covered some of the top digital marketing trends of 2023, which will include a mix of both familiar tactics and emerging technologies and strategies. There’s blockchain, AR/VR, live streaming, short-form video, and more. Many of these trends have already made their debut in previous years but are picking up momentum and evolving in 2023. So in this post, we’re going to take a deeper dive into the patterns within…

Last weekend, I was on the road and starving after a morning of errands. I pulled out my phone and after rooting through a mess of confusing navigation, out-of-date PDF menus, and questionable hours of operation, I ended up heading home to settle for a sad bowl of cereal. I blame all-too-common terrible restaurant website design, and I’m not the only one who has been deterred from patronage by bad website design. In fact, 68%…

If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question, given the rise of automated bidding strategies (and automation in Google Ads in general). The short, emphatic answer is YES. The longer answer is still the same YES, but with a number of nuanced ideas about how and why you should pay attention and regularly check in on your…

New year, new marketing goals for your small business. Last year, we rounded up super actionable landing page trends to help you start trying out some new design, copy, and conversion rate optimization tactics right away. And we’re doing it once again this year. Here are landing page trends that we’re expecting to see this year that you can actually start using now. Table of contents Exceptional product videos Integrated landing page copy and design…

Think about the last big ticket purchase you made. Did you find out about the business or product and then immediately become a customer? 61% of marketers say generating traffic and leads is their number one challenge. Table of contents What is lead generation? Lead generation is the process of capturing the contact information of potential customers for your business. It often takes multiple encounters with a business before a person becomes a customer, so…

Over the past few years, governments have relaxed and reformed their policies on cannabis and related drugs. In 2018, the U.S. federally legalized CBD if it comes from hemp, and although it’s still outlawed within our borders, the legalization of CBD has brought a legal (and profitable) market of new products to much of the US. The market for CBD hit a new high in 2022, with almost $2 billion in sales. CBD products seem…

While we’ve always advised you to take Google Ads’ recommendations with a grain of salt, we reinforced this with a little more caution after auto-apply recommendations amped up in 2021, and we’re amping up the caution just a liiiiitle more now, after a new update that Google announced last week: As of January 19, the way the “remove redundant keywords” recommendation works is changing to work across match types. This update  has caused confusion and…