In this episode of the Duct Tape Marketing Podcast, I’m talking about a new book I’m working on. This book will be out in the fall of 2021 but I’m already deep in working on it. One of the major themes in the book is about how so many small businesses have been forced to pivot or change. Many of these pivots and changes have created growth in a very difficult time.
Growth in good times comes can come from being at the right place at the right time. But growth can still come in bad times from being important in the life of your customers. This has been so evident over the last year with the challenges the world has faced. Loyal customers are raising hands and choosing to support businesses that they want to stick around. This level of loyalty from customers comes from something different than doing your traditional lead generation. That’s what we are going to talk about in today’s podcast.
If you listen you will learn:
- How to tackle referrals in the digital space
- How marketing is changing
- How people become customers
- The customer journey that is part of a marketers job to control
- How to view customers more like members
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